AI-powered lead scoring.
Enrichment that works.
Score leads from real activity, enrich with demographic and firmographic data, and track engagement—know exactly who to call next.
Prioritize the right leads, every time.
AI scoring, manual rules, enrichment, and engagement in one system.
AI Lead Scoring
AI-powered lead scoring from activities. Automatic scoring algorithms prioritize leads based on behavior and engagement.
Manual Lead Scoring
Manual lead scoring (0-100 scale) for custom qualification. Combine manual and AI scoring for best results.
Demographic Data
Automatic demographic data enrichment: gender, age, job title, department, and more.
Firmographic Data
Automatic firmographic data enrichment: company size, industry, revenue, employee count, and more.
Lead Enrichment
Automatic enrichment from external APIs. Know more about your leads without manual research.
Engagement Scoring
Track engagement levels (hot/warm/cold) based on activities. Focus on hot leads, nurture warm ones.
How teams use scoring & enrichment
Sales, marketing, and RevOps align on who to pursue and why.
Sales
Reps open their day to ranked leads and enriched context—less research, more conversations.
Marketing
Segment and score inbound leads from campaigns; pass only qualified leads to sales.
SDR teams
Engagement scores and hot/warm/cold states keep dial lists fresh and fair.
RevOps
One scoring model across channels with audit-friendly history and routing rules.
What you'll achieve
Higher conversion, less guesswork, cleaner data.
Spreadsheets and gut feel don’t scale.
Static lists and manual research miss who’s actually ready to buy. Adoptiv scores from live activity and enriches records so every touch is informed.
Start Free Trial
Let AI rank your queue
Calls, emails, and engagement feed scores that update as prospects move.
Explore scoringFrom raw lead to prioritized opportunity
Connect channels, enrich, score, and automate follow-through.
Connect activity
Sync calls, emails, and CRM events so scoring reflects real engagement.
Enrich & score
Fill firmographic and demographic gaps; AI and manual scores combine.
Route & automate
Trigger workflows and assignments from score and engagement thresholds.
Everything you need to know about Adoptiv
Quick answers to what sales teams ask most before getting started with Adoptiv.
Adoptiv scores leads from calls, emails, and engagement patterns using ML models. You can tune weights and combine AI scores with manual scores for full control.
Yes. Manual 0–100 scores work alongside AI. Reps and managers can override or supplement AI for niche qualification rules.
Demographic fields (title, department, location) and firmographic fields (company size, industry, revenue, tech stack) can be enriched from integrated sources.
Hot, warm, and cold states reflect recent activity across channels so routing and sequences can prioritize the right leads.
Yes. Score thresholds can trigger assignments, stage moves, and workflows so high-intent leads get attention first.
Start a free trial or demo. Enable scoring and enrichment on your tenant and connect your communication channels.
Ready to score and enrich every lead?
Free trial. AI scoring, enrichment, and engagement—built into Adoptiv.
