Custom widgets.
Metrics your model, your rules.

Visual builder, advanced filters, calculated fields, templates, and live refresh—without leaving the CRM.

Stop bending BI tools to fit CRM data.

Builder, metrics, viz, power config, templates, live.

Custom Widget Builder

Point-and-click builder for metrics non-technical owners can maintain.

Drag metric picker
Visualization swap
Preview before save
Validation hints
Undo stack
Clone variants

Metric Tracking

Track any standard or custom object metric with rollups and segments.

Cross-object joins
Saved segments
Goal overlays
Cohort slices
Owner vs team views
Drill-through links

Data Visualization

Match chart type to analytical intent—not every metric is a line chart.

Composition charts
Distribution plots
Ranking tables
Waterfall style flows
Sparkline embeds
Annotation layers

Advanced Configuration

Filters, date math, grouping, and calculated fields for power users.

Complex filters
Relative date ranges
Group by dimensions
Formula metrics
Parameter tokens
Sandbox testing

Widget Templates

Promote a widget to template so RevOps rolls updates everywhere.

Template library
Version tags
Bulk replace
Diff view
Approval flow hooks
Tenant defaults

Real-Time Data

Custom widgets respect the same live refresh contracts as stock widgets.

Live queries
Cache busting
Stale badges
Manual refresh
Priority lanes
Wallboard safe
app.adoptiv.ai / features/analytics/custom-widgets

Who uses these analytics

RevOps, sales leaders, and CS—one source of truth on the wall.

Sales leadership

Pipeline, conversion, and rep metrics on dashboards and wallboards without exporting to sheets.

Marketing ops

Campaign and funnel widgets beside CRM data for full-funnel reporting.

Customer success

Health scores and meeting load visible on shared team dashboards.

RevOps

Permissions, sharing, and refresh policies that scale across departments.

Why RevOps builds custom widgets here

Governed self-serve analytics.

01

Self-serve safely

  • Business users publish with guardrails.
  • IT isn’t a bottleneck.
02

Power user depth

  • Calculated fields and grouping.
  • Still no warehouse export.
03

Template velocity

  • Update once, propagate everywhere.
  • Audit trail friendly.
04

Fits any board

  • Custom widgets sit beside standard tiles.
  • Wallboards included.
Custom widgets

Still waiting on analysts for every new chart?

Backlog kills agility. Adoptiv lets RevOps publish governed widgets directly on CRM data—fast iteration without shadow spreadsheets.

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Adoptiv telephony and CRM

Widget library

Start from 15+ stock types, then extend with custom logic.

Widget types

Live refresh

Custom widgets inherit the same refresh contracts as dashboards.

Real-time updates

Ship a custom widget in three steps

Define, visualize, publish.

1

Define metric

Pick object, measure, filters, and comparison window.

2

Choose viz

Match chart or table to the story. Preview data.

3

Publish

Attach to dashboards, set refresh, optionally templatize.

FAQ

Everything you need to know about Adoptiv

Quick answers to what sales teams ask most before getting started with Adoptiv.

SOC 2 & ISO 27001
3× Faster Dialing
10,000+ Teams

No for most metrics—pick objects, fields, and filters visually. Advanced users can add calculated fields in the UI.

Yes. Any indexed custom field can feed charts, KPIs, and tables with the same governance as standard fields.

Save a vetted widget once, deploy to dozens of dashboards, and push updates centrally.

Heavy widgets can be scheduled or cached; live mode respects refresh budgets to protect database health.

Preview mode shows data with draft filters before the widget hits a shared board.

Open the widget builder, pick a metric family, choose visualization, tune filters, and attach to a dashboard.

Ready to build custom widgets?

Free trial. Visual builder, advanced config, templates, live data.

No credit card required
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Adoptiv custom widgets