Lead enrichment.
Know more. Research less.
Demographic and firmographic data from APIs—validated, historied, and wired into scoring and workflows.
Every lead arrives with context.
Six pillars of enrichment on Adoptiv.
Demographic enrichment
Fill person-level fields automatically: role, department, seniority signals, and location so reps personalize faster.
Firmographic enrichment
Company size, industry, revenue band, employee count, and tech stack—so ABM and routing rules actually work.
API-powered data sources
Connect enrichment providers and internal warehouses through Adoptiv—one policy layer for every list and form.
Validation & confidence
Normalize formats, flag conflicts, and show which source supplied each value—trust, don’t blindly merge.
Enrichment history
See when a record was enriched, what changed, and who triggered it—essential for RevOps and audits.
Works with scoring & workflows
Enriched attributes drive lead scores, segments, and automations the moment data lands.
Who uses enrichment first
Outbound, inbound, and ops—all stop typing LinkedIn into spreadsheets.
Outbound SDRs
Dial lists arrive with title, company size, and industry—prioritize ICP in seconds.
Demand gen
Forms stay short; enrichment fills the gaps for segmentation and nurture.
Success & AMs
Expansion plays start with accurate org charts and tech signals.
RevOps
One enrichment policy, full audit trail, predictable API spend.
What you'll achieve
Higher connect rates. Cleaner segments. Reps who sell, not Google.
Short forms shouldn’t mean blind follow-up.
Marketing captures email only; reps waste cycles researching. Enrichment fills firmographic and demographic fields automatically so every handoff is qualified.
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AI profiles need data
Contact AI Profiles shine when records are complete—enrichment is the fuel.
Contact AI profilesEnrich every record in three steps
Connect sources, map fields, automate refresh.
Connect providers
Add API keys and choose which objects and fields receive enrichment.
Map & validate
Map vendor payloads to CRM fields; set validation and conflict rules.
Automate & score
Schedule refreshes; trigger workflows and score updates when new data arrives.
Everything you need to know about Adoptiv
Quick answers to what sales teams ask most before getting started with Adoptiv.
Automatically filling contact and company fields from trusted external data so reps don’t research manually.
Typical person fields (title, department, location) and company fields (size, industry, revenue, tech stack)—mapped to your schema.
You set cadences—on create, on schedule, or on demand. History shows every refresh for auditability.
Yes. Adoptiv integrates via APIs; map vendor payloads to your custom fields and standard objects.
Firmographic fit often boosts scores; enriched records trigger better routing and segmentation.
Start a trial, connect an enrichment source, and map fields. Bulk enrich existing lists safely.
Ready to enrich every lead?
Free trial. Demographic and firmographic data—automatic, auditable, actionable.
